Could You Live Like These Three Women?
I was recently flipping through Domino magazine’s February Issue, “The Organized Home!” which contained three advertisements that really caught my eye. The first ad was by Citi Cards featuring their ‘Whatever your story is’ ad campaign. Grace lives in a small apartment in the big city and doesn’t cook, so she used her Citi Card to buy some closet organizing supplies to transform her kitchen into a walk-in closet. The ad continued by saying Grace saved room for plates, glasses and silverware, but I certainly don’t see any in the photo! I love how the stemware holder is now used for sunglasses glasses and the coffee mug tree is used for bracelets. Do you know anyone who stores stuff in their kitchen or stove that’s not specific to cooking related?
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The next advertisement for American Express featured writer/actress Tina Fey in their “Are you a card member?” campaign. Obviously she enjoys Post-it notes to capture her creative flow process. I am willing to give her some slack, because she’s a Macbook user and because her daughter is adorable. Tina’s perfect day “Coffee/Playground/Nap/Exercise/Flea Market/Playground/Bath Time/Dinner with Grownups/See a Great Movie/Asleep by 9 PM.” Obviously she does not have time to organize her office. Could you be creative in this mess?
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The final ad was by Kohler and features this very glam Hollywood Mom, who’s devilish son (hiding behind the door) used the Purist® Hatbox® Toilet to hide one of Mom’s favorite hats. Perhaps if she had put away the hat, this wouldn’t have happened! After all, there are over 60 hat boxes in the photo that could have been used. Why is the toilet in the middle of the room anyhow? Kohler wants us to believe this $3000 toilet would work just about anywhere, including Bryant Park. You guessed it right, this high fashion toilet was debuted at Fashion Week in New York City.
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Could you live like these three women? A kitchen for a closet, paper clutter in your office, or your hats strewn throughout your dressing area? If you have a favorite advertising campaign that features organizing or a lack there of, I’d love to hear about it.
Written by Scott Roewer
Certified Professional Organizer®, Scott Roewer is founder of The Organizing Agency, a professional organization and productivity company devoted to teaching residential and business clients how to increase productivity, save money, and how to live a more organized and abundant life.
An award winning company, in 2013, The Organizing Agency was once again awarded the Angie’s List Super Service award, in 2012 the National Association of Professional Organizers recognized Scott with its top honor, the Founders’ Award, and later the same year, the U.S. Air Force commended his volunteerism, naming him Joint Base Andrews “Hometown Hero.” For more information on Scott’s team and how they can help you, contact the office online or call us directly at 202-249-8330.